Alphagetti Pasta

Package Redesign (2022)

Project Description

This is a redesign of the logo and visual elements for the Heinz Alphagetti Alphabet Pasta. I approached this project by creating a smiley and playful character shaped as an “A”.

Project Details

Tools: Illustrator, InDesign, Photoshop

Challenge

To create a label and make sure that the elements present on the label are readable, clear, and capture the playfulness of the product. To create a nutrition facts table for the product that respects the government norms.

Solution

I used a real can to envision the label dimensions and sizes of the visual elements on the label. I printed the label and placed it on the can which helped ensure the readability of my text and how my colours would look once printed. I picked a playful colour palette that is reminiscent of the classic yellow and red used to represent pasta. The “A” character represents the different letters of the alphabet in the Alphagetti Pasta.